Wednesday, 20 April 2011

SOSUME FEATURED IN FASHION TREND

A great editorial of SOSUME's Romper made from 100% organic wool and was also featured in the Spirit of the Black Dress Awards during L'Oreal Melbourne Fashion Festival.


Saturday, 16 April 2011

Great article!!!

For the original article, please click here

Fast fashion: Is the party over?

For low end retailers, sales are down and returns are up, while the mid market and eco brands continue to grow.
BY BELINDA WHITE | 08 APRIL 2011

The scene in fashion retailer Primark Photo: SARAH BROOK
The flood of fast, throwaway fashion on the high street in recent years has inevitably led to questions about where the clothes are being made, who's making them and in what conditions, not to mention the environmental effects of mass production, and shocking waste.
Countless campaigns and documentaries urging consumers to shop smart - i.e. buy less and better quality - seemed to wash over the women clogging up London's shopping Mecca, Oxford Street, struggling under the weight of bulging Primark bags.
But it seems the tide may finally be turning. Following on from H&M's shock results in the final quarter of 2010 which saw profits fall 11 per cent, fashion comparison website Stylecompare.co.uk has today reported that year-on-year sales of 'low end' retailers fell by 21 per cent, as consumers flock to 'mid range' and eco brands for their fashion fixes.
And it's not just bad news for sales. The number of people returning 'low end' items has also risen by almost 30 per cent, suggesting that consumers expect more for their money.
However, it's not all doom and gloom on the high street. While 'low end' retailers are struggling, there has been a significant uplift in sales of 'mid range' fashion brands such as Urban Outfitters and My-Wardrobe.com , where the average consumer spend has risen by 8.03 per cent year-on-year on pricier items.
StyleCompare.co.uk, which allows customers to compare items by retailer and price, has also noted that sales of durable eco brands, includingMelissa and Fashion Conscience have boomed by as much as 68 per cent.
Julia Rebaudo from StyleCompare.co.uk comments: "Our research has shown that the UK's shopping climate is set to change drastically. The problems that lower end brands like H&M have recently experienced have been unexpected, to say the least; however the notion of buying a dress just for the purposes of a Saturday night on the town seems fairly outdated. Quite simply, consumers are becoming more aware of the value of 'investment pieces', particularly at a time when being conscientious with your spending is a must.
'Eco brands are also set to make a big comeback, as the evidence is mounting that consumers associate eco with quality, and care more about where and when their clothes are manufactured."

Wednesday, 13 April 2011

SS11/12 DELIVERED IN THE USA!

The SOSUME SS11/12 Collection has now arrived in the US. Go check out:

KAIGHT - 83 ORCHARD ST, NEW YORK NY 10002. T: 212 680 5630

KAIGHT - 382 ATLANTIC AVE, BROOKLYN, NY 11217. T: 718 858 4737

SHOE HORN - 317 WALNUT STREET, NEWTOWNVILLE MA 02460. T: 617 527 4600

STIL STUDIO - 740 LEGACY PLACE, DEDHAM MA 02026. T: 617 331 5466

Monday, 11 April 2011

SOSUME FEATURED IN SHOP TIL YOU DROP! MAY ISSUE

Here's SOSUME in the latest Shop Til You Drop, hot off the stands today for May - the ONLINE issue. SOSUME's Loose tee in white appears centre-page in a special looking at the style of actress Rashida Jones. $79





SOSUME FEATURED IN ISPYSTYLE.NET

Check out SOSUME's mention in ispystlye.net's report.


Social Change – Part 2

APRIL 6, 2011
Image credit: The Social Studio
After the popularity of a previous article we wrote on Social Change under our Trends section within the Magazine, we were surprised by the feedback from our iSpyStyle members recommending many other examples. So here’s our Social Change article part 2.
With society as a whole becoming socially aware and developing a social conscious, it is not surprising that the macro trend occurring within the retail market is moving along with great force.  Social change is no longer considered a luxury for many consumers it is a necessity and those companies with the intelligence to get on board are reaping the benefits.  Here are some of the fashion retail at the forefront of this trend.
Etiko – Etike is a socially conscious company working on the basis of fair trade and organics they are currently running ‘Design for good’ competition based on designing to promote the fair trade industry within Australia. The winner receives prize money as well as the possibility of their design being printed on t- shirts to be distributed and sold. The design competition runs until April 24.
Sosume and Bassike – both of these Australian labels are making a conscious effort to create social change, through their extensive use of organic cotton in their ranges. However what these two labels do best is create desirable, stylish collections where the choice of fabric is beneficial to the overall design and its not just a “marketing tool” used; its inherent to the design aesthetic.
Sportsgirl and the Butterfly foundation – Sportsgirl have teamed up with a variety of their “Sportsgirl likes” designers and created mini capsule collections of items sold within Sportsgirl stores and online with profits going to the Butterfly foundation. The Butterfly foundation is all about promoting positive body image and that’s an issue that Sportsgirls target market really relate too.
The Social Studio – this initiative started to come together in 2009 and has grown dramatically since its conception. The social studio invests in people, working with the young refugee community to develop and manufacture clothing from recycled materials.  As well as a production house and retail outlet The Social Studio also operates as a café. This integration of a number of functions of the space ensures that it is a social and functional environment for all.  The social studio also offers a range of social support including legal advice, counseling, tutoring, driving and formal training in clothing production, retail and hospitality.
This macro trend is set to continue growing and hopefully will encourage general social awareness within society, as even the smallest change can make a difference. If you have any more examples you’d like to share, contact us through TwitterFacebook or write a comment in the blog post below.

Friday, 1 April 2011

SOSUME FEATURED THE AGE!

SOSUME featured in today's (April 1, 2011) copy of The Age. Janice Breen-Burns put together a brief on SOSUME named 'Drip Drape', discussing the brand and your use of luxurious eco-friendly fabrics and processes. X