Showing posts with label PRESS. Show all posts
Showing posts with label PRESS. Show all posts
Sunday, 28 August 2011
AW12 SNEAK PEAK
On Friday I headed down to Montrose at the Dandenong Ranges with photographer Nick Blair, stylist Sarah Banger and model Jasmine from Vivien's to shoot the new Autumn/Winter 2012 Collection. Was a great day and the clothes looked amazing! Here's a couple of snaps I managed to grab with my BB! More behind the scenes shots coming soon!
Monday, 8 August 2011
SOSUME's ALEX TRIMMER IS GIVING A SPEECH!
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Saturday, 9 July 2011
Saturday, 18 June 2011
Wednesday, 8 June 2011
SOSUME FEATURED IN (small)LUST BLOG
SOSUME get's a write up by (small)LUST's Kat George. For the full story and images, click here.
Don’t Sue Me
Fulfilling Melbourne’s dark, brooding fantasy, SOSUME has added angles to it’s repertoire for Winter 2011. Known for its dedication to the Australian earth mother, SOSUME is characterised by soft shapes, relaxed fits and a completely Australian production line. For the winter that is so close to being upon us, SOSUME has gone to that darkest of Melbourne corners, and drawn out the zeitgeist for a compellingly enigmatic collection.
Championing sophistication, the new collection is sharp and elegant—characteristically easy to wear, in the SOSUME fashion. With staple pieces like dresses and draped cardigans, SOSUME also introduces key pieces like tailored coats and laid back jumpsuits to the mix. SOSUME designer Alex Trimmer says of the collection, “I wanted to create a small, concise, wearable collection that was meticulously constructed and where the wearer would appreciate every detail and component. By designing only a small number of pieces, I was able to dedicate time to the sourcing of fine fabrics and materials, not to mention fit and make.”
The collection is indeed small and concise, making for a tightly curated range of pieces that fit together like a puzzle. Using materials including woven silks, raw silks, jersey, emu leather, organic wool, curpro/lyocell blends and micro modal, the collection is as luxurious to the touch as it is pleasing to the eye.
Championing sophistication, the new collection is sharp and elegant—characteristically easy to wear, in the SOSUME fashion. With staple pieces like dresses and draped cardigans, SOSUME also introduces key pieces like tailored coats and laid back jumpsuits to the mix. SOSUME designer Alex Trimmer says of the collection, “I wanted to create a small, concise, wearable collection that was meticulously constructed and where the wearer would appreciate every detail and component. By designing only a small number of pieces, I was able to dedicate time to the sourcing of fine fabrics and materials, not to mention fit and make.”
The collection is indeed small and concise, making for a tightly curated range of pieces that fit together like a puzzle. Using materials including woven silks, raw silks, jersey, emu leather, organic wool, curpro/lyocell blends and micro modal, the collection is as luxurious to the touch as it is pleasing to the eye.
Friday, 27 May 2011
SOSUME LANDS ITS FIRST COVER!!!! ELLE MAG USA!
BIG ANNOUNCEMENT!!!!
SOSUME has landed it's first ever cover and it's huge! Hello US ELLE's June 2011 Edition! And could you get a more gorgeous cover girl than Rachel McAdams??? Don't think so! You be the judge...
SOSUME has landed it's first ever cover and it's huge! Hello US ELLE's June 2011 Edition! And could you get a more gorgeous cover girl than Rachel McAdams??? Don't think so! You be the judge...
Wednesday, 18 May 2011
SOSUME FEATURED IN MX!
SOSUME featured in Tuesday's Issue of mX (17.05.11). Featured is a Q&A with designer Alex Trimmer as well as the editorial image of an AW11 SOSUME outfit.
Wednesday, 20 April 2011
SOSUME FEATURED IN FASHION TREND
A great editorial of SOSUME's Romper made from 100% organic wool and was also featured in the Spirit of the Black Dress Awards during L'Oreal Melbourne Fashion Festival.
Monday, 28 March 2011
SOSUME FEATURED IN NINE TO FIVE!
SOSUME's Drop Lapel Vest featured in NINE TO FIVE magazine. Made from 100% Organic Wool. $329. You can buy this item at Revivre in Sydney! Shop 4, 49 Bay St Double Bay.
SOSUME IN HOW BIG IS YOUR ECO Q&A!
Click here for the full article
Q&A: SOSUME
A cheeky riposte to being denied the rights to his originally hoped-for name, the moniker SOSUME (as in, so sue me) conveniently by-passed the need for stern legal letters and allowed designer Alex Trimmer to focus on creating luxurious jersey separates. With the AW11 collection now in stores, HowBigIsYourEco figured the time was right to grab a few moments with Trimmer…
Tell us about the new collection…The AW11 Collection is about wearable, structured outerwear with beautifully soft cardigan and basics. I explored using contrasting fabrics such as the emu leather detail with organic wool and raw silk. I love the difference of these materials.
There’s always a strong aesthetic link from one collection to the next, isn’t there?
Spot on! I feel that each collection is a progression of the next. That isn’t to say that you can’t do anything spontaneous but it’s important for me to allow customers to add to their wardrobe, rather than replace. I look forward to injecting subtle colour soon.
Spot on! I feel that each collection is a progression of the next. That isn’t to say that you can’t do anything spontaneous but it’s important for me to allow customers to add to their wardrobe, rather than replace. I look forward to injecting subtle colour soon.
So how would you describe your design philosophy?
Wearable wardrobe staples for women designed with the highest integrity in regards to fabrication and make. The idea was to show that you don’t have to sacrifice style, make, feel, quality in order to wear something “green”.
Wearable wardrobe staples for women designed with the highest integrity in regards to fabrication and make. The idea was to show that you don’t have to sacrifice style, make, feel, quality in order to wear something “green”.
Fabrics are obviously important to you…
Crucial—I spend a lot of time searching all over the world. I’ve sourced fabrics from the US, Korea, India, Italy and Australia but predominantly its Japan and France. It really depends on the season.
Crucial—I spend a lot of time searching all over the world. I’ve sourced fabrics from the US, Korea, India, Italy and Australia but predominantly its Japan and France. It really depends on the season.
What do you most like working with?
Micro modal is the main fabric that runs from season to season but I also use anything from 100% certified organic wool to 100% raw silk and small bits of emu leather for detail.
Micro modal is the main fabric that runs from season to season but I also use anything from 100% certified organic wool to 100% raw silk and small bits of emu leather for detail.
How much organics do you use?Most of the outerwear is organic materials but I use mainly natural man-made cellulose fibres. These have been around for a few decades but the benefits are only now starting to be realised. Organic fabrics are great because you’re guaranteed that there have been no chemicals used and these man-made cellulose fibres are great because they have been developed with the environment in mind, that is, water usage and chemical runoffs have been considered in their development.
You’re a big advocate of Australian made…
I like to make everything in Melbourne because of quality control and flexibility. I see my manufacturers every week whether it is for sampling or checking in on production schedules and it allows me to understand any issues they may be having first hand. Flexibility in this industry is critical—by manufacturing in Melbourne, I can make any changes I need quickly and accurately. Not to mention retaining Australian jobs and its manufacturing industry.
I like to make everything in Melbourne because of quality control and flexibility. I see my manufacturers every week whether it is for sampling or checking in on production schedules and it allows me to understand any issues they may be having first hand. Flexibility in this industry is critical—by manufacturing in Melbourne, I can make any changes I need quickly and accurately. Not to mention retaining Australian jobs and its manufacturing industry.
It’s not necessarily the easiest or cheapest option, though, is it?Well I haven’t had the option of manufacturing overseas. I know for a fact that it is definitely more expensive but I think my customer appreciates and accepts it. I cant really say if it’s easier to manufacturer overseas as I’ve never done it but on the face of it, it seems harder as you have zero control once your order is placed. I’ve investigated it but don’t think I will ever leave Australia—I find relationships are key to anything in life, not just in business and this industry.
So who is the SOSUME woman?SOSUME’s woman is intelligent, beautiful, determined, and conscious of her purchase decisions. She is aware of her environment and cares for all components. She may be married or single, with a family or none but she always looks the part, feels relaxed yet empowered by her wardrobe and virtues.
Got a high-rotation, must-have piece AW11?
My favourite piece is the Long Coat. It’s made from 100% certified organic wool with 100% cupro lining. The detail on the pockets is emu leather and the buttons are sourced from Italy and are metal, but lightweight. I love the way the coat falls and how it looks when opened and in movement—the splits up the side and back allow the coat to open fully.
My favourite piece is the Long Coat. It’s made from 100% certified organic wool with 100% cupro lining. The detail on the pockets is emu leather and the buttons are sourced from Italy and are metal, but lightweight. I love the way the coat falls and how it looks when opened and in movement—the splits up the side and back allow the coat to open fully.
Thursday, 24 March 2011
SOSUME FEATURED IN RUSSH!
SOSUME
That well-worn bumper sticker saying Save the Planet! never held quite so much weight as in the present. Between those pesky rising sea levels, saying goodbye to yet another rare species and that huge patch of plastic garbage that floats somewhere in the Pacific Ocean, it really sounds like planet earth is up the proverbial creek. So whether you are sorting your plastics from your paper or recycling sewerage and installing wind turbines to power your house, one thing is certain - it's cool to be green!
It's awesome then that little-known Australian label SOSUME is producing beautiful clothes with an environmental conscience. The brand goes to extra lengths to source organic and natural fabrics that present the lowest environmental impact on the planet. To take us into winter, their AW 11 collection is a darkened mix of layering essentials: think waist coasts, hooded-capes and tunics in luxurious fabrics.
It's awesome then that little-known Australian label SOSUME is producing beautiful clothes with an environmental conscience. The brand goes to extra lengths to source organic and natural fabrics that present the lowest environmental impact on the planet. To take us into winter, their AW 11 collection is a darkened mix of layering essentials: think waist coasts, hooded-capes and tunics in luxurious fabrics.
So now we can do our part for the planet whilst looking superb. Surely a win-win situation and certainly less labour-intensive than that whole grey water business.
Monday, 1 November 2010
Friday, 24 September 2010
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