UP TO 80% OFF
SELECTED ITEMS
FIRST ROUND OF ITEMS NOW AVAILABLE TO THE PUBLIC
MORE STOCK AND STYLES ARRIVING SOON
Wednesday, 20 July 2011
SOSUME FEATURED IN PEPPERMINT MAG!
Here's the latest SOSUME press, appearing in the Winter 2011 issue of Peppermint Magazine.
The "Meet Me In The Matinee" shoot features 3 SOSUME pieces from AW11. The Romper in Black Organic Wool and the Peace Silk Tie Cardigan in Cream feature on page 77 and the Black Dropped Lapel Vest in Organic Wool is a key piece on page 86.
The "Meet Me In The Matinee" shoot features 3 SOSUME pieces from AW11. The Romper in Black Organic Wool and the Peace Silk Tie Cardigan in Cream feature on page 77 and the Black Dropped Lapel Vest in Organic Wool is a key piece on page 86.
SOSUME FEATURED IN POCKETTO MAGAZINE, ISSUE ONE
Here's the latest SOSUME press, appearing in the Winter 2011 issue of Pocketto Magazine.
The interview piece on musician Kimbra features a shoot in which the artist wears the Mini Ruffle Skirt in Black Organic Wool, from the AW11 collection.
Saturday, 9 July 2011
Thursday, 30 June 2011
SOSUME's ONLINE SALE CONTINUES...
But it's only for our followers! SOSUME has a special sale on right now via the online store but you MUST enter the coupon code: "SOSUMEXYOU" on the shopping cart page.
4 easy steps to getting your discount:
1. Click here to select the items you like
2. Once you've added all the items you want to your shopping cart, enter the code "SOSUMEXYOU" in the coupon field and then you see your discount!
3. Proceed to checkout!
4. Receive goodies and ENJOY WITH WEAR!
X
Photo Credit- Ben Simpson Photography
4 easy steps to getting your discount:
1. Click here to select the items you like
2. Once you've added all the items you want to your shopping cart, enter the code "SOSUMEXYOU" in the coupon field and then you see your discount!
3. Proceed to checkout!
4. Receive goodies and ENJOY WITH WEAR!
X
SOSUME's ALEX TRIMMER HAS BEEN NOMINATED!
That's right! SOSUME's Alex Trimmer has been nominated!!!! The Ethical Fashion Forum Innovation UK Award celebrates the efforts designers go through to design fully sustainable collections. And the winner gets to showcase their collection at womenswear trade show, PURE LONDON! The winner is announced in early July so stay tuned...
X
Photo credit: Dan O'Day Photography
X
SOSUME FEATURED IN VICE ONLINE (again!)
SOSUME again appearing in the VICE's Slapdash section. The Drop Lapel Vest is featured in an all black and white look. Shop SOSUME's complete collection at a 35% discount when you enter the code "SOSUMExYOU" at checkout! Shop online now. X
Sunday, 26 June 2011
SOSUME FEATURED IN VICE ONLINE
SOSUME's Pocket Tee from the BASE collection appearing on VICE's Slapdash section. Buy it now at a 35% discount when you enter the code "SOSUMExYOU" at checkout! Shop online now. X
Saturday, 25 June 2011
SOSUME MID-SEASON SALE! 35% OFF!
SOSUME is running a mid-season online sale!!!
All pieces are 35% off but you have to enter the coupon code: "sosumexyou" at the checkout to see your discount. There is no limit to how many items you can purchase and free shipping is also offered when you buy 3 or more items. If you reside overseas, please contact us to arrange payment and delivery options.
This sale is only available to our Facebook fans, Twitter and Blog followers and of course our Newsletter readers as a special offer :)
CLICK HERE TO GET YOUR BARGAINS!
Sale will run until Monday 11 July or until sold out so get in QUICK!
Enjoy with wear and happy shopping!
All pieces are 35% off but you have to enter the coupon code: "sosumexyou" at the checkout to see your discount. There is no limit to how many items you can purchase and free shipping is also offered when you buy 3 or more items. If you reside overseas, please contact us to arrange payment and delivery options.
This sale is only available to our Facebook fans, Twitter and Blog followers and of course our Newsletter readers as a special offer :)
CLICK HERE TO GET YOUR BARGAINS!
Sale will run until Monday 11 July or until sold out so get in QUICK!
Enjoy with wear and happy shopping!
SOSUME's ALEX TRIMMER ON ABC'S CATALYST!
Alex Trimmer was asked why he doesn't currently use Bamboo fibre in his designs and show goes onto explore the research behind how we can actually make this potentially amazing fabric green!
To watch the clip, click here
X
To watch the clip, click here
X
Saturday, 18 June 2011
Wednesday, 8 June 2011
SOSUME BEGINS RESORT 2012 SHOWINGS IN NEW YORK!
To make an appointment, please email tanya@aikaz.com. Aikaz Showroom is located in NY's garment district.
X
X
SOSUME FEATURED IN (small)LUST BLOG
SOSUME get's a write up by (small)LUST's Kat George. For the full story and images, click here.
Don’t Sue Me
Fulfilling Melbourne’s dark, brooding fantasy, SOSUME has added angles to it’s repertoire for Winter 2011. Known for its dedication to the Australian earth mother, SOSUME is characterised by soft shapes, relaxed fits and a completely Australian production line. For the winter that is so close to being upon us, SOSUME has gone to that darkest of Melbourne corners, and drawn out the zeitgeist for a compellingly enigmatic collection.
Championing sophistication, the new collection is sharp and elegant—characteristically easy to wear, in the SOSUME fashion. With staple pieces like dresses and draped cardigans, SOSUME also introduces key pieces like tailored coats and laid back jumpsuits to the mix. SOSUME designer Alex Trimmer says of the collection, “I wanted to create a small, concise, wearable collection that was meticulously constructed and where the wearer would appreciate every detail and component. By designing only a small number of pieces, I was able to dedicate time to the sourcing of fine fabrics and materials, not to mention fit and make.”
The collection is indeed small and concise, making for a tightly curated range of pieces that fit together like a puzzle. Using materials including woven silks, raw silks, jersey, emu leather, organic wool, curpro/lyocell blends and micro modal, the collection is as luxurious to the touch as it is pleasing to the eye.
Championing sophistication, the new collection is sharp and elegant—characteristically easy to wear, in the SOSUME fashion. With staple pieces like dresses and draped cardigans, SOSUME also introduces key pieces like tailored coats and laid back jumpsuits to the mix. SOSUME designer Alex Trimmer says of the collection, “I wanted to create a small, concise, wearable collection that was meticulously constructed and where the wearer would appreciate every detail and component. By designing only a small number of pieces, I was able to dedicate time to the sourcing of fine fabrics and materials, not to mention fit and make.”
The collection is indeed small and concise, making for a tightly curated range of pieces that fit together like a puzzle. Using materials including woven silks, raw silks, jersey, emu leather, organic wool, curpro/lyocell blends and micro modal, the collection is as luxurious to the touch as it is pleasing to the eye.
Saturday, 4 June 2011
BED TIME READING...
A good article from Just-Style.com
"Clothing and accessory consumers are fickle at the best of times, and trying to nail down their desires in the growing eco-fashion niche is proving especially difficult as the industry moves toward environmental responsibility."
"Clothing and accessory consumers are fickle at the best of times, and trying to nail down their desires in the growing eco-fashion niche is proving especially difficult as the industry moves toward environmental responsibility."
Monday, 30 May 2011
NEW STOCKIST
Hey guys, for a new stockist in Sydney's Eastern Suburbs, check out:
Artwear on Queen in Sydney. Find it at 126 Queen St, Woollahra 02 9328 4963
Artwear on Queen in Sydney. Find it at 126 Queen St, Woollahra 02 9328 4963
Friday, 27 May 2011
SOSUME LANDS ITS FIRST COVER!!!! ELLE MAG USA!
BIG ANNOUNCEMENT!!!!
SOSUME has landed it's first ever cover and it's huge! Hello US ELLE's June 2011 Edition! And could you get a more gorgeous cover girl than Rachel McAdams??? Don't think so! You be the judge...
SOSUME has landed it's first ever cover and it's huge! Hello US ELLE's June 2011 Edition! And could you get a more gorgeous cover girl than Rachel McAdams??? Don't think so! You be the judge...
Monday, 23 May 2011
SOSUME FEATURED IN TRANSPARENT SEAMS BLOG
Click here for the complete article
Simply put, Sosume is a label for the future,. With refined collections, high quality products and a transparent sensibility, we can easily see the reasoning behind each process and decision. Alex Trimmer, founder of the Australian based label offers his thoughts on the legality of careless creation, carpooling to work and the benefits of supporting local manufacturers.
Why fashion? How did SOSUME start?
It all started over in NY when I was finishing my degree as an exchange student. I felt there was a gap in the US market for “non-hippy” styled eco-friendly clothing. Everything I was seeing was fairly unimaginative when it came to colour palettes and fabric content. SOSUME was born to show that you can still wear cutting edge designs with amazing fabrics that actually wear and feel better than conventional fabrics. I launched the collection back home in Australia in late 2008.
What’s your opinion on contemporary fashion production?
If you’re referring to fast fashion, I think it’s awful and laws need to be made to stop it happening. Think of what an eighty-nine dollar nylon “leather” jacket does to a landfill and what it did to the local environment to get to the finished product.
How do you start a new collection?
A combination of what I see on the street mixed with traditional cuts and tailoring and ultimately, the fabrics I find. I’m limited to what I can use so I really have to find the fabrics first then think of the best ways to use them. The market for modern, sustainable fabrics is very small but growing so it’s a long process but well worth the effort. There are some remarkable materials out there.
What is your biggest source of inspiration?
As above. The biggest source is the fabric. I’ve always like men’s aesthetics but cut for a woman. I love traditional, timeless pieces and a quality make. When I find a fabric that I love, I try to think of all the different ways that it can be used to bring it to its fullest potential.
How would you describe your latest collection?
Easy, simple, breezy summer. I wanted to extend the jersey basics and introduce woven shirting. I like to build on previous collections and progressively add more and more complicated pieces. Its what makes me look forward to the next season!
Going back to the more ethical side of things..your label seems to have a sustainable element, why is this important?
Because it’s the only way forward. SOSUME proves you don’t have to wear a potato sack or sacrifice your style in order to wear something that is sustainable. The whole basics line uses micro modal, which only uses a tenth of the amount of water to produce each item than its cotton counterpart. The fabric feels sublimely soft, doesn’t effect the skin, will hold shape twice as long as cotton and also will hold its colour for twice as long too. It also is biodegradable so won’t fill up the dump at the end of the product life. This is a major concern with “fast fashion”.
You mention you garments are both organic and natural, roughly what percent is organic?
Actually, it depends on seasons. Some seasons I use organic cotton and organic wool among other natural or man-made fabrics while other seasons we just use man-made and natural. These new, modern man-made fabrics are actually the greatest thing the industry has seen as far as I know. They are created with the environment in mind and are designed to replace their harmful cousins such as rayon, viscose and others. The entire collection, doesn’t matter which season, is always made from only natural and organic fabrics. I just hope that the mills out there keep developing unique and beautiful fabrics to use!
Why produce in Australia? Why is this important and how does it affect your process?
Quality control. Simple as that. I also think it’s vital to support the industry that supports you. The manufacturing industry in Australia seems to be ailing but there are some great makers out there and it feels good to support them. It makes the process much quicker. If there needs to be an alteration, it’s easily done through a phone call and a visit. I couldn’t imagine the drama one would face when working with overseas factories. I like to work closely with my makers to develop the very best product.
What do you hope for the future of fashion?
For all labels to try and minimise their impact on the environment, whether it’s through their fabrics, their supply chains, their stock management, or even their employees’ carpooling to work! Every change for good makes a difference. It’s simple.
Check out Alex's website here, you can find out all his collections,fabric and production info..truly the way it should be...
X
Wednesday, 18 May 2011
SOSUME FEATURED IN MX!
SOSUME featured in Tuesday's Issue of mX (17.05.11). Featured is a Q&A with designer Alex Trimmer as well as the editorial image of an AW11 SOSUME outfit.
Wednesday, 20 April 2011
SOSUME FEATURED IN FASHION TREND
A great editorial of SOSUME's Romper made from 100% organic wool and was also featured in the Spirit of the Black Dress Awards during L'Oreal Melbourne Fashion Festival.
Subscribe to:
Posts (Atom)